Made its debut on TikTok with a call for Coinbase User List intern applications, following a goofy sponsored video by November. The brand’s clips may appeal to younger consumers seeking lighthearted or entertaining content on Coinbase User List the app, while influencer deals can extend Chobani’s reach as users create and share videos for the Opposite Day hashtag challenge.
Follows a similarly participatory effort Coinbase User List on Instagram in September. Chobani launched an interactive Instagram Story to let users “tap to solve” a puzzle that highlights ingredients in the brand’s lactose-free Complete line. With Coinbase User List its gamified activations on social media, Chobani can engage mobile users with branded experiences that are likely to leave a longer-lasting impression than static posts or video ads. Major brands such as Chipotle and Doritos have included gamified content in recent campaigns to connect with consumers on mobile devices,
Lncluding times when they’re also watching TV in the background. The yogurt brand’s recent introduction to TikTok arrives in the lead-up to Coinbase User List its first Super Bowl appearance, in which Chobani will advertise its oat milk beverage on local CBS stations in 11 markets, including Philadelphia, Dallas, Minneapolis and Sacramento, California. “What I love about TikTok is that it’s not just bringing scale and reach, which is important to the marketing side of my brain, it’s giving us a chance to reconnect and build relationships with consumers in a whole new way,” said Eddie Revis, Chobani’s vice president of brand marketing, strategy and media. “